Head of Product Marketing

I turn customer insight into revenue systems.

I connect positioning, go-to-market, adoption, and sales enablement so complex products are easier to understand, buy, and renew.

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Prasanna
+6.7%B2B subscription ARR growth at Mark Allen Group
7,500+users acquired in six months, backing a $2m seed raise at Tevent
12,000research participants across Unilever's global Future Menus programme
+32%authenticated research access at Mark Allen Group

The signal system

Product marketing works better as one connected system.

I build the path from what customers say to what a business does next, then make it repeatable.

  1. 01

    Listen

    Find the customer and market signals worth acting on.

  2. 02

    Decide

    Turn evidence into positioning and product choices.

  3. 03

    Launch

    Build a go-to-market motion teams can execute together.

  4. 04

    Adopt

    Improve activation, usage, renewal, and retained revenue.

  5. 05

    Compound

    Create repeatable systems, accelerated by AI where it helps.

Selected work

Evidence, not adjectives.

Three examples of turning an ambiguous market challenge into a clear commercial outcome.

01

Mark Allen Group

Connecting product marketing to subscription growth

+6.7% subscription ARR

02

Tevent

Building go-to-market from zero

0 to 7,500+ users

03

Unilever

Turning global research into product strategy

12,000 research participants

Explore all work

A point of view

Clarity is a commercial advantage.

The best positioning begins with evidence. The best launch connects teams around one decision. And the best product marketing keeps working after launch, through activation, adoption, and renewal.

How I work

What colleagues say

“Under Prasanna's leadership, Tevent skyrocketed from 0 to 7.5K users, achieved No.1 Product of the Day on Product Hunt, and drove $50K in revenue through AppSumo. His strategic acumen was pivotal in raising over $2M. Prasanna's empathy and kindness as a manager fostered a culture of experimentation and innovation, transforming a small start-up team into a marketing powerhouse.”

Ilya Ilyukhin, Brand Designer & Filmmaker

“Prasanna and I worked together as CMO and CGO at Tevent, managing a team of sales, marketing and CS reps. As the Sales lead, I relied on Prasanna's marketing expertise for lead generation, collaterals, and content to help us fill the funnel. He always delivered, and ensured that we had everything we needed, well-qualified leads, and a great working relationship between the teams. I highly recommend Prasanna in any marketing leadership role!”

Tom Parker, The Sales Architect

“Prasanna is the gold standard of managers! He gave me enough room to grow, and encouraged me every step of the way! His thoughtful guidance has been instrumental to my development, and I would not be where I am today without it. I hope to work together again some day!”

Joshua Walker, Social Media Marketer

Let’s compare notes.

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