Product Marketing Manager

GTM strategies that scale adoption and revenue


Fragmented launches waste time and stall traction.

Prasanna helps SaaS teams execute structured GTM frameworks that
deliver double-digit adoption gains and expand revenue opportunities.

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See what’s possible when every launch has
structure, insight, and impact.

Work with Prasanna to

customer insight home

Strengthen customer insight and positioning to build clarity and differentiation


Prasanna transforms customer research and feedback into actionable messaging frameworks and positioning playbooks, helping SaaS teams make confident, data-driven decisions and stand out in competitive markets.

gtm strategy home

Develop GTM strategies that accelerate adoption and revenue


Prasanna builds repeatable, insight-driven frameworks that align product, marketing, and sales, enabling organisations to deliver measurable adoption gains and expand revenue opportunities.

sales enablement home

Enable sales teams with clarity and confidence to drive results


Prasanna develops messaging frameworks, sales assets, and enablement programmes that bridge the gap between marketing and sales, helping teams convert more effectively and consistently deliver business growth.

ai accelerated pmm

Build AI-accelerated product marketing workflows that scale output and insight


Prasanna designs and deploys AI-assisted systems across the full product marketing function, turning competitor signals, customer feedback, and market data into structured, seller-ready outputs.

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Behind every GTM execution is years of experience building product marketing from the ground up.

insight growth home

Turning insight into growth through strategic product marketing

Prasanna helps growing SaaS companies connect strategy with execution through data-driven product marketing. By combining customer insight, structured GTM, and sales enablement, Prasanna drives clarity, alignment, and measurable growth across teams.

Having led product marketing for both startups and established platforms, Prasanna understands the challenges of fragmented GTM, unclear positioning, and misaligned sales; and knows how to transform them into opportunities for growth.

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01

Clarity that drives adoption

Gain structured GTM and messaging frameworks that remove guesswork and accelerate adoption

02

Cross-team alignment

Connect product, marketing, and sales with processes that create accountability and shared success.

03

Measurable impact

Achieve double-digit adoption gains and consistent growth through insight-driven strategy and execution.

Why Prasanna?

Builder of product marketing functions

Creates structure from scratch, building KPIs and frameworks that scale.
In action: Has built product marketing across 5 categories at MAG; created GTM frameworks at Tevent.

Zero-to-scale track record

Transforms underperforming or early products into adoption and growth stories.
In action: Tevent 0 → 7,500+ users; Farmo 0 → 1,300+ users; SEND Network 1,600 → 6,000+ members.

Commercial and investor impact

Links product marketing to business growth and market confidence.
In action: Delivered +6.7% subscription growth in a mature market; raised $2m seed at Tevent.

Customer-centred storytelling

Turns fragmented feedback into clear positioning and GTM narratives.
In action: 12,000-person research study at Unilever; 600+ survey inputs at Tevent; continuous VOC programme at MAG.

prasanna c colin miller 05

The impact of Prasanna’s work is best reflected in the teams and companies that have grown through it.

What others say about working with Prasanna

Prasanna and I worked together as CMO and CGO at Tevent, managing a team of sales, marketing and CS reps.
As the Sales lead, I relied on Prasanna’s marketing expertise for lead generation, collaterals, and content to help us fill the funnel. He always delivered, and ensured that we had everything we needed, well-qualified leads, and a great working relationship between the teams. I highly recommend Prasanna in any marketing leadership role!

Tom ParkerThe Sales Architect
Under Prasanna’s leadership, Tevent skyrocketed from 0 to 7.5K users, achieved No.1 Product of the Day on Product Hunt, and drove $50K in revenue through AppSumo. His strategic acumen was pivotal in raising over $2M. Prasanna’s empathy and kindness as a manager fostered a culture of experimentation and innovation, transforming a small start-up team into a marketing powerhouse.
Ilya IlyukhinBrand Designer & Filmmaker
Prasanna is the gold standard of managers! He gave me enough room to grow, and encouraged me every step of the way! His thoughtful guidance has been instrumental to my development, and I would not be where I am today without it. I hope to work together again some day!
Joshua WalkerSocial Media Marketer

Let’s build your next growth story

Bring structure, clarity, and measurable impact to your product marketing.
Whether it’s scaling adoption, refining GTM, or empowering sales, Prasanna can help you get there.

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