About

I make complex products clearer to choose.

My work sits where customer evidence, product decisions, and commercial outcomes meet.

My working thesis

Be the customer’s champion inside the organisation. Then bring their core challenges to Product, Sales, Customer Success, and Engineering.

Prasanna

How I work

  1. 01

    Start with the signal

    I look for the customer evidence, commercial constraint, or behavioural pattern that should change the decision.

  2. 02

    Make the choice clear

    Good strategy creates focus. I translate complexity into positioning and priorities that teams can use.

  3. 03

    Stay for the outcome

    A launch is a moment, not the finish line. I connect it to activation, adoption, and renewal.

The route here

Analysis first. Product marketing followed.

I started in growth marketing and analytics in Bengaluru, then led data and insight work for an international network at Ashoka. Alongside it, consulting for PlaySolar taught me how much a clear commercial story can change an organisation's options.

During my MBA in Rotterdam, I worked with Unilever to deliver a 12,000-participant multi-national research programme. That experience made the connection between customer behaviour, product strategy, and go-to-market execution impossible to ignore.

At Tevent, I owned product marketing from ideal-customer definition and positioning through pricing, launches, and the investor narrative. At Mark Allen Group, I have applied the same connected view across a complex portfolio, with accountability for institutional subscription growth.

Now

Building better systems for better decisions.

I lead product marketing for Mark Allen Group's Digital Resources portfolio. I am particularly interested in practical uses of AI for competitive intelligence, renewal signals, and higher-quality campaign work.

I also write about the craft of product marketing and enjoy meeting people wrestling with complex products and ambitious go-to-market questions.

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A little more

London via Rotterdam and India.

  • Based in Central London
  • MBA in Marketing from Rotterdam School of Management
  • MSc Mathematics and BE Mechanical Engineering from BITS Pilani
  • 10+ years in marketing, including five years in product marketing

Football, music, and travel enthusiast. Currently binge-watching QI, again.

Frequently asked

Common questions.

What does Prasanna do?

Prasanna is Head of Product Marketing for Mark Allen Group's Digital Resources portfolio, connecting positioning, go-to-market, activation, and renewal across a complex, multi-category portfolio.

What kind of product marketing work does Prasanna take on?

Work across five connected stages: Listen (customer and market signals), Decide (positioning and product choices), Launch (go-to-market execution), Adopt (activation and renewal), and Compound (repeatable, AI-accelerated systems).

Where is Prasanna based?

Central London, having moved there via Rotterdam and India.

Does Prasanna write about product marketing?

Yes. Prasanna writes about customer evidence, go-to-market systems, activation and renewal, and practical AI, published on Substack and linked from the Writing page.

How can I get in touch?

Book a 30-minute conversation on the Contact page, or reach out on LinkedIn or Substack.