About
I have spent the last decade working out how to take complex products to market in a way that people understand, buy, and stay with. That is the thread: whether at a VC-backed startup with four people on the marketing team or a publishing group with 38 brands and an institutional sales cycle measured in months, the challenge is the same. Translate what the product does into what the buyer needs to hear, then build the system that makes it repeatable.
What drives me is the intersection of strategy and evidence. I find the most satisfying work happens when positioning is grounded in real customer insight, when launch plans have measurable outcomes attached from day one, and when the sales team has what they need before they have to ask for it.
Quick facts
- Based in Central London
- MBA (Marketing) from Rotterdam School of Management, Erasmus University
- MSc Mathematics and BE Mechanical Engineering from BITS Pilani
- 10+ years in marketing, with 4+ years in product marketing leadership
- Originally from Hyderabad, India
- Football, music, travel, and culture outside of work
The journey
Early career: analytics, growth, and learning the craft
I started in growth marketing and analytics in Bengaluru, working across startups and social enterprises. At QykApp, I learned the fundamentals of SEO and content-led growth. At Ashoka, I led data and analytics for a global network of social entrepreneurs, training teams across eight nationalities to adopt data-driven decision-making. On the side, I consulted for PlaySolar, creating pitch materials that helped raise $1m and secure £10m+ in projects.
MBA and global experience
I pursued an MBA in Marketing at Rotterdam School of Management, Erasmus University. During the programme, I worked with Unilever on a 12,000-person global research study for their Future Menus platform, translating operator behaviour into product strategy and GTM recommendations. That experience cemented my interest in the overlap between customer insight, product strategy, and go-to-market execution.
Product marketing leadership
After the MBA, I joined Tevent as Head of Product Marketing, owning everything from ICP definition and positioning to pricing and investor narrative. We grew from 0 to 7,500 users in six months, raised $2m in seed funding, and hit Product of the Day on Product Hunt. I then moved to Mark Allen Group as Senior Product Marketing Manager, leading GTM across five digital product categories, before being promoted to Head of Product Marketing with direct revenue accountability for the institutional subscription portfolio.
Now
I lead product marketing for Mark Allen Group's Digital Resources portfolio, with direct accountability for institutional subscription revenue across acquisition, conversion, and retention. I am building AI-native systems for competitive intelligence, renewal prediction, and campaign personalisation. I also write on Substack about product marketing, GTM, and the craft of building in B2B SaaS.
Outside of work
Football (watching and playing, badly), live music, cooking, and exploring London. I grew up in Hyderabad, studied in the Netherlands, and have lived in London for the past four years. Travel remains a constant; food is usually the reason.
Timeline
Head of Product Marketing, Digital Resources
Senior Product Marketing Manager, Digital Resources
Head of Product Marketing
MBA Placement, Consumer and Market Insights
MBA (Marketing)
Product & Marketing Insights Manager
Marketing Consultant
Account Manager & Digital Marketing Consultant
Growth Marketing Manager (SEO & Content)