Context
PlaySolar needed to explain a technical renewable-energy proposition to two demanding audiences: investors assessing its potential and enterprise buyers evaluating large projects.
Signal
The underlying offer was credible, but its commercial story needed greater clarity. Technical detail had to become a concise account of the problem, opportunity, differentiation, and path to impact.
Decision
I centred the narrative on the commercial value of the solution rather than the technology alone, then adapted that story for fundraising and enterprise conversations.
Work
- Developed the content and digital marketing strategy.
- Created investor materials that clarified the value proposition.
- Built a narrative that could work across funders and buyers.
Outcome
- The pitch materials helped PlaySolar raise $1m in funding.
- The marketing strategy contributed to securing more than £10m in projects.
- The company received recognition from Energy Bootcamp Australia and YES Bank India, with coverage from Reuters.
What this demonstrates
This work shows how I translate a technical offer into a credible story for investors and enterprise buyers.